"I think a lot of people, when they think about the house, they think of the print. But when people think about Emilio Pucci, I want them to think about this really, really hot girl, so my biggest job is to give her a face and an identity - and I do that by trying to associate that kind of print that people have in their minds with a kind of girl who is free-spirited, rebellious, a little bit rock 'n' roll, and who has a lot of energy, who is up."