"American consumers are not saying they will not buy GMO foods. What they're saying is "I want to know. I want to know." EU consumers are much happier because they know what they're buying, and they've seen a continued increase in sales."

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The entire EU has labeling for GMOs, and is simply saying let's let consumers know what they're buying, let's let them choose. I think it's a huge mistake by the food manufacturers of America not to be saying let's let consumers know. Let's let them know, let them decide.

— Peter Shumlin