"I'm standing under a sign that says, 'Budweiser is king of beers,' and everybody's got their beers here today," I told them. "But I'm here to talk about the King of Kings. I know I might look like a preacher, but I'm not. Here's how you can tell whether someone's a preacher or not: if he gets up and says some words and passes a hat for you to put money in, that's a preacher. This is free. This if free of charge, which proves I'm not a preacher."