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— Philip Kotler"There is no such thing as a commodity. It is simply a product waiting to be differentiated."
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All of us as consumers have gotten spoiled, ... We expect customized goods and services at commodity prices. The only way we can do that is to cut the fat out of our price structure.
— Robert Rubin
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When you look at a commodities market you need hedgers and speculators. If you don't have one, you don't have a market. That's how it works.
— T. Boone Pickens
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