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— Philip Kotler"There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market."
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When a man has offered in sacrifice all that he has for the truth’s sake, not even withholding his life, and believing before God that he has been called to make this sacrifice because he seeks to do his will, he does know, most assuredly, that God does and will accept his sacrifice and offering, and that he has not, nor will not seek his face in vain.
— Joseph Smith, Jr.
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But that's what you're doing, isn't it? You're part of the fight just as much as the Shadowhunters on the ship—and I know you can take some of my strength, I've heard of warlocks doing that—so I'm offering. Take it. It's yours.
— Cassandra Clare
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