"I think honesty is a big part. Because when you sing live, you want the audience to believe you."

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When starting a new business, people get blinders on. They have an idea, they stick to the idea, but they don't test it or check with their potential audience to see if this is a good idea. It happens all the time. Talk to your customers, see what they like and what you can change or not change.

— JJ Ramberg