"I have to say, you know, I've seen so many people go through the cycle and become famous and not famous anymore and, you know, want - have their priorities change and want different things."

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It's far too much to say that effective hoping is the only - or even the biggest - part of what it takes to succeed. If 14% of business productivity can be attributed to hope, that means 86% is dependent on raw talent, fickle business cycles, the quality of the product you're selling, and often pure, dumb luck.

— Jeffrey Kluger