"The pink campaign has also served to "normalize" and depoliticize the disease and that makes it less threatening for a LOT of companies to jump onboard and claim breast cancer as their cause."

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If people can talk about having breast cancer, why can't people who have mental illness talk about mental illness? Until we're able to do that, we're not going to be treated with the same kind of respect for our diseases as other people.

— Kay Redfield Jamison