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— Ray Kroc"Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator."
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The chief aim of all investigations of the external world should be to discover the rational order and harmony which has been imposed on it by God and which He revealed to us in the language of mathematics.
— Johannes Kepler
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The avarice person is ever in want; let your desired aim have a fixed limit.
— Horace
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