"It is not short of amazing, the power of a great idea to weld men together. There was in it a peculiar, intense, vital spirit if you will, that I have never felt before in any strike."

Previous Quote

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

— Leo Bogart