"I have a musician friend who, after reading Mountains, told me, "When I read the book, I wanted to quit music altogether and become a doctor." I told him, "Do you really think you can be a better doctor than you are a musician? Nobody needs you as a lousy doctor. Just be the one-of-a-kind, brilliant musician you are, and divert your success somehow to benefit the poor." You can achieve so much more this way."

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From working with Ralph Lauren, I started to understand what it meant to build a brand. There were times when I was working there that it seemed so repetitive. At the time, I didn't understand what was happening. But when I stepped out of it, I realized what he was doing was achieving a signature look and reiterating that. That's why when you think about a polo shirt you think about Ralph - he owns that garment.

— Simon Spurr