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— Rian Johnson"The fanboy community can smell in an instant, like smelling fear, when something was tailor-made in order to reach them as a demographic."
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People think I'm into sports because I'm a man. But I'm not into sports. I like Gatorade, but that's about as far as it goes. By the way, you don't have to be sweaty and play basketball to enjoy Gatorade. You can just be a thirsty dude. Gatorade forgets about this demographic!
— Mitch Hedberg
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Nothing gives you confidence like being a member of a small, weirdly specific, hard-to-find demographic.
— Mindy Kaling
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