"For a company to excel, employees must be reassured that self-interest, not the company's, is their foremost priority. We believe an employee who puts himself first will be motivated to perform."

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About 85 percent of what you see is just because I get on the phone and [say], 'Let's go do this'. I don't do any market research or test groups or focus [groups]. I just go, 'It's my company; would I buy it, personally?'

— Todd McFarlane