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— Richard Branson"Branding is everything. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson!"
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Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.
— Wally Olins
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Brands and branding are the most significant gifts that commerce has ever made to popular culture.
— Wally Olins
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