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— Richard Dennis"I always say you could publish rules in a newspaper and no one would follow them. The key is consistency and discipline."
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I always say that you could publish trading rules in the newspaper and no one would follow them. The key is consistency and discipline. Almost anybody can make up a list of rules that are 80 percent as good as what we taught people. What they couldn’t do is give them the confidence to stick to those rules even when things are going bad.
— Richard Dennis
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Have a relentless commitment to consistency of message. It might be the 15th time you’ve given the speech, but some people may never have heard it. Or, some people may have heard it four times but it’s the first time they’ve internalized it.
— David M. Cote
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