"It was the sort of house that glows with substance and savoir vivre in those advertisements for the best Scotch. It had wonderful bones."

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Experiencing a massage therapy session is its own best advertisement for changing perceptions. A recent national consumer survey found Americans had overwhelmingly positive feelings about their massage experience. Ninety-four percent express favorable feelings. Fully 85 percent expressed very favorable feelings about their most recent massage, with 37 percent rating it a perfect ten-out-of-ten. What is striking is that there are very few detractors. Most of those who haven't yet received a massage simply haven't felt a need for it

— Bob Benson