"I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can't think of anything else to say, whether he wants it or not."

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If I were a buyer today in one of the American department stores, I would go with extremes-the most beautiful, the more expensive, the more eccentric. I would take risks. The worst thing would be to buy only the little black dress. You know why? Because everyone has it already. I would go with a purple dress, something different

— Alber Elbaz