"Movie theaters barely make any money. A movie can make a couple of thousand dollars, or could get lucky and make ten or fifteen thousand dollars, but theatrical releases don't really sustain the work. For me, it's the best sort of advertisement for anything else you'd want to do."

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One person reads the book, and cannot help telling a friend. That is vastly superior to any kind of advertisement, or clever magazine article. That is also the great power of the internet, where people share their opinions without the annoying screen of the media, and so much of the presence of my books has come from the Internet. It's a new era, a new form of war, and I embrace it.

— Robert Greene