"You can't disengage yourself from that game if you are completely unaware of what people out there might be doing, you're just going to be tripped up, you're going to find yourself continually at a disadvantage."

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The Internet is just it's great in a lot of ways and it has its disadvantages. But one of the great advantages is the ubiquity - virtually anyone can be discovered and things catch like fire when they're great.

— Pharrell Williams