"We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you can cut through that and engage someone, I think you are lost. Consumers are now clearly in control. They control what they hear and see, when, and where. You have to find ways to allow them to actively engage with you, or the money you spend is wasted."

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The song is based on a lot of observation and a lot of speculation. But in sort of a pointed way its kind of about Madonna...I think it was a particular time where I was being bombarded with her image on TV and in magazines and her whole schtick kind of speaks to me in that way...like she's going through some sort of problem. It seems she's getting a bit desperate.

— Mike Patton