"For girls it raises your testosterone, so I try to have as much sex as possible before I fight actually. Not with like everybody, I don't put out like a Craigslist ad or anything, but if I got a steady I'm going to be like 'yo, fight time's coming up."

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I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.

— Naomi Klein