"Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -"

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This desire to govern a woman -- it lies very deep, and men and women must fight it together.... But I do love you surely in a better way then he does." He thought. "Yes -- really in a better way. I want you to have your own thoughts even when I hold you in my arms.

— E. M. Forster