"More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning."

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Style has no formula, but it has a secret key. It is the extension of your personality. The summation of this indefinable net of your feeling, knowledge and experience. Take colour as a totality of relations within a framecolour is joy. One does not think joy. One is carried by it.

— Ernst Haas