"Our unconscious, then, does not believe in its own death; it behaves as if it were immortal. It knows nothing that is negative; in it contradictories coincide. This may be the secret of heroism."

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You are pushed to behave differently here, you don't really have a choice. If you cheat you have no chance of being admired. Even your own supporters will dislike you. So what do you do? Well, the way is not to be stupid, but not to cheat either. If there is a foul, you have to fall. I call it 'helping the referee to make a decision'. That's not cheating.

— Jose Mourinho