"The difficulty, my friends, is not in avoiding death, but in avoiding unrighteousness; for that runs faster than death."

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You seek escape from pain. We seek the achievement of happiness. You exist for the sake of avoiding punishment. We exist for the sake of earning rewards. Threats will not make us function; fear is not our incentive. It is not death that we wish to avoid, but life that we wish to live

— Ayn Rand