"Anywhere in New York, anywhere in the country, somewhere there's going to be a Coke sign. People identify with Coke. You can write a novel about New York and people from the country will read it if they feel that you've made them familiar with New York."

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It ended suddenly for Brenda, more slowly for me. My runs began getting shorter and less pleasurable. I'd feel bad after only one day, or only a few hours, instead of four or five days. And I began to want to stop. One of the proudest moments of my life was at a rock-'n'-roll theater in New Jersey. A guy actually put some coke under my nose and I was able to say, "No, thanks," and turn my head away.

— George Carlin