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"When you're working on a game that has a budget of tens of millions of dollars and you have to sell millions and millions and millions of copies to break even, you have a lot more layers between you and the audience. You have a marketing department, and there's a different marketing department for every continent, and the parent company has stockholders, and all that kind of stuff."

— Steve Gaynor
steve gaynor Quotes Marketing,Continents,Department

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Steve Gaynor
Marketing
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Break Even
Games
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