"Companies, as they grow to become multi-billion-dollar entities, somehow lose their vision. They insert lots of layers of middle management between the people running the company and the people doing the work. They no longer have an inherent feel or a passion about the products. The creative people, who are the ones who care passionately, have to persuade five layers of management to do what they know is the right thing to do."

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It considers not only how we relate to others, but how we relate to our ideas of others so that a completely phony, non-human replica of a dead wife can inspire the same feelings that the wife herself once did. That is a peculiarity of humans: We feel the same emotions for our ideas as we do for the real world, which is why we can cry while reading a book, or fall in love with movie stars. Our idea of humanity bewitches us, while humanity itself stays safely sealed away into its billions of separate containers, or "people.

— Roger Ebert