"We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We won't let them."

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There's been a lot companies that have shown "zero to one" kind of growth in the computer, internet software age. Facebook and Google are zero to one companies. Apple's iPhone was the first smartphone that really works, and of course, then you scale it horizontally, but the vertical component was really critical. Space X would also be one.

— Peter Thiel