"The sale of sex in modern societies is not about spreading genes. Sex has been taken over by the memes."

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I think that a new kind of replicator has recently emerged on this very planet. It is staring us in the face. It is still in its infancy, still drfiting clumsily about in its primeval soup, but already it is achieving evolutionary change at a rate which leaves the old gene panting far behind.

— Richard Dawkins