"Usually, the first thing a country does in the course of economic development is to introduce a lot of livestock. Our data are showing that this is not a very smart move and the Chinese are listening. They are realizing that animal-based agriculture is not the way to go.... We are basically a vegetarian species and should be eating a wide variety of plant food and minimizing our intake of animal foods."

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To the greatest extent possible, I try to make choices that involve the least amount of cruelty and environmental damage. I'm interested in sustainable agriculture, environmental issues, human rights, and my interconnectedness in the web of life. It is a great pleasure for me to find products and practices that have a positive effect on living beings and the environment, rather than a negative one.

— Vesanto Melina