"Remember that you have only one soul; that you have only one death to die; that you have only one life. . . . If you do this, there will be many things about which you care nothing."

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Great communicators have an appreciation for positioning. They understand the people they're trying to reach and what they can and can't hear. They send their message in through an open door rather than trying to push it through a wall.

— John P. Kotter