"The very first thing an executive must have is a fine memory. Of course it does not follow that a man with a fine memory is necessarily a fine executive. But if he has the memory he has the first qualification, and if he has not the memory nothing else matters."

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It is always amazing to see how wide a spectrum of results can be obtained from replicating an identical negotiation with different principal actors; it makes no difference whether there subjects are inexperienced or whether they are senior executives and young presidents of business firms. That is an important lesson to be learned here.

— Howard Raiffa