"Nobody would put as little thought and effort into buying an automobile as they put into deciding who to elect as President of the United States."

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In 1905, when you went motoring, you took your mechanic. Twenty-five years later, mass production revolutionized the role of the automobile, but buying a Ford wouldn't have made sense if everyone still needed a mechanic on board. In 1955, when you used your computer, you took your programmer. Twenty-five years later, mass production revolutionized the role of the computer, but buying a micro wouldn't have made sense if everyone still needed a programmer.

— Gerald Weinberg