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"As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you."

— Tom Peters
tom peters Quotes Brands,Effects,Associates

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My goal is people associate November with COPD awareness month as much as they notice October with breast cancer and pink. That'd be a great thing if it happened. The fact that COPD kills more people than breast cancer and diabetes put together should raise some red flags.

— Danica Patrick

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I don't think most people associate me with leeches or how to get them off. But I know how to get them off. I'm an expert at it.

— Nancy Reagan

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