"Every person I talk to has a story about how their smoke alarm went off or woke them up with a battery beeping. So you take it off the wall and you take the battery out and say screw this. They hate the products."

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In what touches their social convictions, most persons do not think. The threat of change, with all it suggests to them in the loss of social and economic privilege, alarms so deeply that they are incapable of unprejudiced thought. They seem to themselves to be thinking, with lucidity and fairness, but since they start from the conviction that change must undoubtedly be for the worse or from settled grief at the thought of losing what is old and lovely, they are doing no more than following a logical sequence of ideas from a false premise.

— Storm Jameson