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"The good of a book lies in its being read."

— Umberto Eco
umberto eco Quotes Semiotics

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Umberto Eco
Semiotics

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One of the reasons I love language is that concerning semiotics, language is an arbitrary sign system, which means the signs within it are free-floating, but we put them in a certain order to get them to have meaning for us. If we left them alone, they'd be like water, like the ocean. It would be just this vast field of free-floating matter or signs, so in this way, I think language and water have much in common. It's only us bringing grammar and syntax and diction and the human need for meaning that orders language, hierarchizes it.

— Lidia Yuknavitch

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I don't like that whole "art should challenge you" thing. Because I don't feel like art actually does challenge you. I was a semiotics major at Brown, and there's this idea that stories are better, books are better, and movies are better if they cocked you off your axis and you were completely disoriented and you'd really have to rethink everything.

— Ira Glass

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