"Much of the art of the 1960s, from body art to video and direct performance, was concerned with similar issues. And then there was media art, which made it possible to express things directly, without having to rely on the written word, which was manipulated by men."

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People believe that companies have always had strategies, dating back at least to likes of Henry Ford or Andrew Carnegie, maybe to the contractors who built the Pyramids. As it turns out, it was only in the 1960s and 1970s that a new breed of "business intellectuals" began to develop the intellectual framework that allowed companies to look at the three "C's" of any good strategy - namely their costs, customers, and competitors - in an integrated way.

— Walter Kiechel