"Selling eternal life is an unbeatable business, with no customers ever asking for their money back after the goods are not delivered."

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Now suppose both death and hell were utterly defeated.  Suppose the fight was fixed.  Suppose God took you on a crystal ball trip into your future and you saw with indubitable certainty that despite everything — your sin, your smallness, your stupidity — you could have free for the asking your whole crazy heart’s deepest desire: heaven, eternal joy.  Would you not return fearless and singing?  What can earth do to you, if you are guaranteed heaven?  To fear the worst earthly loss would be like a millionaire fearing the loss of a penny — less, a scratch on a penny.

— Peter Kreeft