"Winning isn't everything, it's the only thing. If you can shrug off a loss, you can never be a winner!"

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I had no plan for that year but it wound up being one of the most important years of my football coaching career. It hit me along the way that I needed to really get at the heart of what's really true to myself. And then I was able to mold it and shape it in the years at SC to become the approach and the concept and the culture that we try to create here at Seattle.

— Pete Carroll