"The people in the world, and the objects in it, and the world as a whole, are not absolute things, but on the contrary, are the phenomena of perception... If we were all alike: if we were millions of people saying do, re, mi, in unison, One poet would be enough... But we are not alone, and everything needs expounding all the time because, as people live and die, each one perceiving life and death for himself, and mostly by and in himself, there develops a curiosity about the perceptions of others. This is what makes it possible to go on saying new things about old things."

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An ad that pretends to be art is - at absolute best - like somebody who smiles warmly at you only because he wants something from you. This is dishonest, but what's sinister is the cumulative effect that such dishonesty has on us: since it offers a perfect facsimile or simulacrum of goodwill without goodwill's real spirit, it messes with our heads and eventually starts upping our defenses even in cases of genuine smiles and real art and true goodwill. It makes us feel confused and lonely and impotent and angry and scared. It causes despair.

— David Foster Wallace