"A mind virus is different in that there is no form to it; these are ideas placed in our heads when we are little. We get programmed by well-meaning people like our parents and their parents, our culture, religions and schools. We get conditioned to believe in our limitations and what's not possible."

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I think we really need a movement to drive how popular culture understands the issues that feminists care about. When I think about the LGBT movement for example, they have had a really intentional strategy to try to change images and representation of LGBT people in the media and the culture. It really moved the dial politically. That's what is needed in the women's movement - a strategy that can drive awareness and culture change.

— Ai-jen Poo