"No matter how far you go, if you can't go back to the essence, you're not sayin' nothin'. The essence for me is hip-hop. But the hip-hop community I came up in isn't a loyal community."

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It's basically me saying to the industry that I won't work within the walls in hip-hop. I want to put a twist on things, and that's what that song is all about. It's about putting a twist on stereotypes.

— SonReal