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The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.
Sep 30, 2025
I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
Drug companies spend more on advertising and marketing than on research, more on research on lifestyle drugs than on life saving drugs, and almost nothing on diseases that affect developing countries only. This is not surprising. Poor people cannot afford drugs, and drug companies make investments that yield the highest returns.
Our society's values are being corrupted by advertising's insistence on the equation: youth equals popularity, popularity equals success, success equals happiness.
On the average, five times as many people read the headlines as read the body copy.
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
What kills a skunk is the publicity it gives itself.
Advertising is the rattling of a stick inside a swill bucket.
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
If you can't explain it simply, you don't understand it well enough.
Give them quality. That's the best kind of advertising.
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
Advertising in the final analysis should be news. If it is not news it is worthless.
Half the money I spend on advertising is wasted; the trouble is I don't know which half.
The best ideas come as jokes. Make your thinking as funny as possible.
The consumer isn't a moron; she is your wife.
In advertising, not to be different is virtually suicidal.
Stopping advertising to save money is like stopping your watch to save time.
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Don’t tell me how good you make it; tell me how good it makes me when I use it.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Advertisers constantly invent cures to which there is no disease.
Advertisements are now so numerous that they are very negligently perused
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.
Promise, large promise, is the soul of an advertisement.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
Living in an age of advertisement, we are perpetually disillusioned.
The advertisement is the most truthful part of a newspaper.
The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to Advertising copy.
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Many a small thing has been made large by the right kind of advertising.
You can tell the ideals of a nation by its advertisements.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.
Advertising - a judicious mixture of flattery and threats.
Advertising: the science of arresting the human intelligence long enough to get money from it.
Nobody counts the number of ads you run; they just remember the impression you make.
Content is anything that adds value to the reader's life.
If your actions inspire others to dream more, learn more, do more and become more, you are a leader.
Some people have low susceptibility to advertising and marketing techniques. These are the people who aren't interested in money. Material acquisition does not serve their need for the power process.
Advertising is an environmental striptease for a world of abundance.