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Provocative and challenging The Social License makes a compelling case for why companies must look to increase their positive social impact as an integral part of their core business strategies.
Oct 1, 2025
Applying creative thinking to our clients' business strategy-this should be our industry's new core competency. And-in what is very good news for our industry-this kind of creativity, creativity that goes to the heart of business, is more in-demand than ever.
I generally disagree with most of the very high margin opportunities. Why? Because it's a business strategy tradeoff: the lower the margin you take, the faster you grow.
Cutting prices or putting things on sale is not sustainable business strategy.
See, what we were going to do was say, the Internet is this great business strategy tool.
Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.
In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
You may not be interested in strategy, but strategy is interested in you.
In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.
If you can't describe your strategy in twenty minutes, simply and in plain language, you haven't got a plan. 'But,' people may say, 'I've got a complex strategy. It can't be reduced to a page.' That's nonsense. That's not a complex strategy. It's a complex thought about the strategy.
Sound strategy starts with having the right goal
The essence of strategy is choosing what not to do.
We don't have much in the way of a business strategy. Like no business plan. Which I say to torment all my friends who are VCs or MBAs. That's always entertaining. The deal is, it's a mixture of luck and persistence.
Commercialism is doing well that which should not be done at all.
There is nothing so useless as doing efficiently that which should not be done at all.
This years keynote session is a clear reminder that wireless data technology is expanding its reach beyond that of an alternative to wireline telephony. We have gathered an exclusive group of business leaders to share how wireless is being integrated into their companys business strategies and what it means for their bottom lines. The presence of these telecom, media and entertainment giants on our center stage is a great indicator of the impact wireless data has made on countless industries.
The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.
Business strategy is the battleplan for a better future.
Plans are only good intentions unless they immediately degenerate into hard work.
A satisfied customer is the best business strategy of all.
What do artists do? Artists give people something they didn't know they were missing: a dance, a piece of music, a painting, a piece of sculpture. Catering to that need is the best business strategy.
Companies that grow for the sake of growth or that expand into areas outside their core business strategy often stumble. On the other hand, companies that build scale for the benefit of their customers and shareholders more often succeed over time.
Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.
The very essence of leadership is that you have to have vision. You can't blow an uncertain trumpet.
However beautiful the strategy, you should occasionally look at the results.
In preparing for battle I have always found that plans are useless, but planning is indispensable.
A business that makes nothing but money is a poor business.
You can't blow an uncertain trumpet.
All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.
The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.
Know the enemy and know yourself.
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
If you know neither the enemy nor yourself, you will succumb in every battle
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
The only way to be truly satisfied is to do what you believe is great work
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.
As Ive progressed in my career, Ive come to appreciate -- and really value -- the other attributes that define a companys success beyond the P&L: great leadership, long-term financial strength, ethical business practices, evolving business strategies, sound governance, powerful brands, values-based decision-making.
It is a matter of course and of absolute necessity to the conduct of business, that any discretionary businessman must be free to deal or not to deal in any given case; to limit or withhold the equipment under his control, without reservation. Business discretion and business strategy, in fact, has no other means by to work out its aims. So that, in effect, all business sagacity reduces itself in the last analysis to judicious use of sabotage.
I claim not to have controlled events, but confess plainly that events have controlled me.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
Always forgive your enemies - nothing annoys them so much.
If everyone is thinking alike, then somebody isn't thinking.
What business strategy is all about-what distinguishes it from all other kinds of business planning-is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors.
An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.
Even if you're on the right track, you'll get run over if you just sit there.
The best way to predict the future is to study the past, or prognosticate.
The best way to predict the future is to create it.
The best way to predict the future is to invent it.
A mere 7% of employees today fully understand their company's business strategies and what's expected of them in order to help achieve company goals.
If sustainability is going to take hold in the corporate sector in a big way - and we need it to - it will be when it produces big profits and faster growth. It won't happen because of an optional executive commitment to an abstract concept. It will happen because sustainability is a great business strategy. And it is