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I will have to earn trust and respect from my kids.
Sep 29, 2025
Men are socialized to trust women until evidence to the contrary surfaces; women are socialized to be suspicious of men until an individual man earns trust.
Trust cannot be commanded; and yet it is also correct that the only one who earns trust is the one who is prepared to grant trust.
Earn trust, earn trust, earn trust. Then you can worry about the rest.
Trust comes only with genuine effort, never with a lick and a promise.
Earning trust is not easy, nor is it cheap, nor does it happen quickly. Earning trust is hard and demanding work. Trust comes only with genuine effort, never with a lick and a promise.
We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
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