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Those who think that in order to dress well it is necessary to dress extravagantly or grandly, make a great mistake. Nothing so well becomes true feminine beauty as simplicity.
Oct 1, 2025
We will make La Perla a great international brand for beauty and feminine luxury.
We can be beautiful at all ages. Feminine beauty comes in all shapes, sizes, colors, ways.
The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is 'What does a woman want?'
It has been our experience that women usually prefer thin, undernourished, flatchested females, dressed to the teeth, as a concept of "feminine beauty" -- and that men prefer exactly the opposite: voluptuous, well-rounded and undressed. The women's idealization of woman is actually a male counterpart, competing with man in society; man's view of women is far more truly feminine.
I love the old Hollywood glam look: platinum blonde hair, the perfect red lip. It's very Marilyn Monroe and shows a pure feminine beauty.
Since art is the expression of beauty and beauty can be understood only in the form of the material elements of the true idea it contains, art has become almost uniquely feminine. Beauty is woman, and also art is woman.
My work is not about "form follows function," but "form follows beauty" or, even better, "form follows feminine."
True feminine beauty is not a complicated formula involving hundreds of rules to remember. It is not something that requires spending two years at finishing school or being groomed as a beauty pageant queen. It is the natural byproduct of a young woman who has emptied herself, given up her own life, and allowed God's Spirit complete access to every dimension of her inner and outer life.
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