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Secrecy is the soul of all great designs.
Sep 29, 2025
Really great design is hard. Good is the enemy of great.
The more I find life to be a great design, the more I suspect it to be singular in existence; the more I suspect it to be singular, the more I feel it to be specific and personal; the more I feel it to be personal, the more I think of it to be a mere question; And the more I think of it to be a question, the less I understand the questioner.
I have been long a sleeper; but I trust My absence doth neglect no great design Which by my presence might have been concluded.
Great design is serious, not solemn
Predictability and great design are not friends.
The thing that makes my clothes really different is that, number one, they are really great designs; they're not tacky; they are very professional; the design is made from lots of decisions.
Great design is a multi-layered relationship between human life and its environment.
Great design should tell a story.
Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.
Improving your process won't move you from good to great design. It'll move you from bad to average.
When any great design thou dost intend, Think on the means, the manner, and the end.
The painter of genius will not waste a moment upon those smaller objects which only serve to catch the sense, to divide the attention, and to counteract his great design of speaking to the heart.
If there is a well thought-out design standard, it should be followed. In practice, great design comes from great designers. That is empirically the case. If a great designer did a first-rate standard, that model should be followed. Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.
3 requirements for a good designer: 1. genuine knowledge and love of great design. 2. sound knowledge of principles and techniques of communication. 3. heart (passion).
You have to have great design to be competitive in today’s markets.
Although men flatter themselves with their great actions, they are not so often the result of a great design as of chance.
You have to be interested in culture to design for it.
Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.
The only important thing about design is how it relates to people.
Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
Delay always breeds danger; and to protract a great design is often to ruin it.
If you can design one thing, you can design everything.
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
Secrecy is the soul of all great designs. Perhaps more has been effected by concealing our own intentions than by discovering those of our enemy.
Such is the condition of life that something is always wanting to happiness. In youth we have warm hopes, which are soon blasted by rashness and negligence, and great designs which are defeated by inexperience. In age, we have knowledge and prudence, without spirit to exert, or motives to prompt them; we are able to plan schemes, and regulate measures, but have not time remaining to bring them to completion.
Really successful designs can be created without software produced "special effects." Identities do not NEED bevels, gradations, 3-D imagery, Web 2.Oh-Oh and other oh so "special" treatments to be great design solutions for clients.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
When all the words have been written, and all the phrases have been spoken, the great mystery of life will still remain. We may map the terrains of our lives, measure the farthest reaches of the universe, but no amount of searching will ever reveal for certain whether we are all children of chance or part of a great design. And who among us would have it otherwise? Who would wish to take the mystery out of the experience of looking into a newborn infant's eyes?
But I'm blessed to work with great people. I collaborate with brilliant stylists both here and in Paris. I work with a great design team. I really allow everyone to bring their ideas. I almost rely on them to inspire me.
Every now and then the stars align, Boy and girl meet by the great design, Could it be that you and me are the lucky ones? Everybody told me love was blind, Then I saw your face and you blew my mind, Finally you and me are the lucky ones, this time
If God causes you to suffer much it is a sign that He has great designs for you and that He certainly intends to make you a saint. And if you wish to become a great saint, entreat Him yourself to give you much opportunity for suffering; for there is no wood better to kindle the fire of holy love than the wood of the cross, which Christ used for His own great sacrifice of boundless charity.
A single word often betrays a great design.
Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.
Typography at its best is a visual form of language linking timelessness and time.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
I am a design chauvinist. I believe that good design is magical and not to be lightly tinkered with. The difference between a great design and a lousy one is in the meshing of the thousand details that either fit or don't, and the spirit of the passionate intellect that has tied them together, or tried. That's why programming - or buying software - on the basis of "lists of features" is a doomed and misguided effort. The features can be thrown together, as in a garbage can, or carefully laid together and interwoven in elegant unification, as in APL, or the Forth language, or the game of chess.
Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
To the designer, great design is beautiful design. A significant amount of effort must be placed into making the product attractive. To the client, great design is effective. It must bring in customers and meet the goals put forth to the designer in the original brief. To the user, great design is functional. It’s easy to read, easy to use and easy to get out of it what was promised Truly great design, then, is when these three perspectives are considered and implemented equally to create a final product that is beautiful, effective and functional.
Good artists copy, great artists steal.
A picture is worth a thousand words. An interface is worth a thousand pictures.
Design is not just what it looks like and feels like. Design is how it works.
Architecture is the reaching out for the truth.
An essential aspect of creativity is not being afraid to fail.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Color does not add a pleasant quality to design - it reinforces it.
the people who are crazy enough to think they can change the world are the ones who do.
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.
Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently - they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
Content precedes design. Design in the absence of content is not design, it's decoration.