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Most of my career is spent in a meeting... dressed sharply, looking really great; negotiating over a table, strategizing or coming up with new marketing plans or new ideas. And that makes me really, really happy.
Oct 1, 2025
Video is just one part of a marketing plan. It fits certain messages & people better than others.
Traveling in Europe made me understand that America has an island mentality: No one exists except us. There's a whole other world out there, but most Americans - all they know is America, the marketing plan.
It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
It is important to us to understand and discuss a "vision" with both leagues and then sponsor the league that best matches our views and direction on growing the sport. To do that, there must be a tie back to our grass roots efforts. In short, our marketing plan for new players has to ultimately point to a league and its players.
If you think of the typical Herbalife distributor and their level of sophistication, to this day I still don't understand the marketing plan - true story.
I'll name check Radiohead on this--they've done a pretty suave marketing plan on this new record. I think generally it's been a pretty cool thing, but what they've done is used those (sales) numbers in a way that they can spin them anyway they want cause you don't know what they are.
Even the most careful and expensive marketing plans cannot sell people a book they don't want to read.
Most Fortune 500 companies began as small start-ups whose entrepreneurial founders slowly developed the infrastructure, hired the staff, sourced manufacturers or built their own factory, and created distribution, sales, and marketing plans.
Social Media brands faster than any other existing Marketing plan and for much cheaper!
If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.
The aim of marketing is to make selling superfluous.
Content is anything that adds value to the reader's life.
Even if you're on the right track, you'll get run over if you just sit there.
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