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Being #1 on MSN is like being Valedictorian of summer school.
Sep 29, 2025
People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.
This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it".
Most of us have experienced wow moments. We just haven't taken time to think deeply about them.
The objective is not to "make your links appear natural"; the objective is that your links are natural.
Outsourcing isn't the answer to everything. Lots of internet marketing pundits will tell you to outsource, outsource, outsource. Having a trusted team that knows each other and enjoys working together is good, too.
The interesting thing about averages is that they hide the truth very effectively.
Although your time and attention are finite, the demands on your time and attention are infinite.
Marketing is no longer about the stuff that you male, but about the stories you tell.
Sell-sell-sell sales methods simply do not work on social media.
If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
Don't measure what you can. Measure what you should.
Measurement is like laundry. It piles up the longer you wait to do it.
Marketing is too important to be left to the marketing department.
Marketing is really just about sharing your passion.
Never let your campaigns write cheques that your website can't cash.
There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.
Think like a publisher, not a marketer.
Good marketers see consumers as complete human beings with all the dimensions real people have.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
Content is fire. Social media is gasoline.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
There's a huge gap in the market for modern online marketing and business education for women that's effective, fun, and gorgeous to engage with. I knew I could fill that gap.
The social Web is incredibly good at shining bright lights into dark corners.
Google loves brands - build one.
No matter what, the very first piece of Social Media Real Estate I'd start with is a blog.
The key with blogging is to lay it all out there because sooner or later people are going to know what you know, so might as well be the first one to share the information and get credit for it.
Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.
Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Human nature has a tendency to admire complexity but reward simplicity.
Why is an accountant who knows the regulation and codes and takes advantage of tax loopholes that save you thousands of dollars each year good, But SEO's who take advantages of loopholes and flaws in Google's algorithm to bring you traffic that makes you thousands of dollars bad?
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